Project profit
When a customer purchases a project outright, you earn the project profit on delivery. Commercial projects can carry significant value.
LOCAL ENTREPRENEUR. GLOBAL ALLIANCE.
The world has
a power problem.
Build a business
solving it.
AI, data centres, EVs, cooling and electrification are placing growing pressure on electricity infrastructure. There are two answers: build more power — or stop wasting the power we already have.
That second answer is a major commercial opportunity. PowerShift Alliance gives independent entrepreneurs the technology, engineering, systems and support to build a serious business inside it.
Powering Opportunity.Aquatics first · Commercial pump systems next
01 / THE PARTNER OPPORTUNITY
A serious independent business, not a side project.Two income engines.
One independent business.
Earn from the projects you deliver today. Build recurring income from the projects you retain for tomorrow.
Many project-based businesses rely primarily on one-off revenue. A PSA Partner business can combine project profit with recurring shared-savings income.
Recurring monthly income
Eligible shared-savings projects may allow customers to proceed without substantial upfront capital — and build recurring monthly income for your business that accumulates as you add projects.
HYPOTHETICAL BUSINESS-MODEL ILLUSTRATION
How recurring income can accumulate
Monthly recurring income at the end of each year, assuming three shared-savings projects are added per year.
+ Plus potential profit from outright project sales.
Hypothetical business-model illustration. Assumes four projects secured each year: three shared-savings projects and one outright sale. The three shared-savings projects together add about US$4,000 per month, existing shared-savings projects remain active, and each year's outright sale uses a hypothetical US$40,000 gross profit.
View the full five-year hypothetical illustration
| Year | Shared-savings projects accumulated | Monthly recurring income | Annual recurring run rate | Hypothetical outright profit that year | Combined annual run rate |
|---|---|---|---|---|---|
| 1 | 3 | $4,000 | $48,000 | $40,000 | $88,000 |
| 2 | 6 | $8,000 | $96,000 | $40,000 | $136,000 |
| 3 | 9 | $12,000 | $144,000 | $40,000 | $184,000 |
| 4 | 12 | $16,000 | $192,000 | $40,000 | $232,000 |
| 5 | 15 | $20,000 | $240,000 | $40,000 | $280,000 |
Hypothetical business-model illustration only — not a forecast, projection or guarantee of earnings. Figures in US dollars show year-end annualised run rates, not cash received during each year; a project won halfway through a year does not pay twelve months in that year. Actual results depend on the projects you win, their size, customer performance and agreement terms.
02 / PROOF, NOT THEORY
Real projects.
Real economics.
Anonymised examples from the operating history of the PSA founding team.
Gross project margin after direct equipment and installation costs.
Physical installation: approximately one week.Gross project margin after direct equipment and installation costs.
Physical installation: approximately three days.Shared-savings projects with major hotel brands have continued producing monthly income for approximately six years.
And counting.To be clear: the installations were fast, but the projects weren't instant. Identifying, developing and winning projects like these takes longer than installing them.
Those economics existed before the electricity market reached today’s inflection point. Now the market has caught up.
Historical results from the founding team’s prior operating experience, shown as approximate US-dollar equivalents; individual projects vary. Past results do not guarantee future outcomes.
ENERGY-EFFICIENCY PROGRAMS DELIVERED BY THE PSA FOUNDING TEAM
03 / YOUR STARTING MARKET
Start with a market we understand.
Expand with the capability you build.
You won’t join and then be told to go find an abstract market. PSA Partners start with a defined beachhead: commercial facilities that run significant pump systems every day.
- Commercial pools
- Aquatic centres
- Water parks
- Hotels & resorts
309,000
estimated public aquatic venues in the United States aloneSource: U.S. CDC estimate
BEYOND AQUATICS
Aquatics is where you start — not where you stop.
The capability you build — assessing, optimising and verifying pump-and-motor systems — extends into other commercial applications as your business grows.
04 / WHY NOW
More demand. A different opportunity.The world needs
more electricity.
And less waste.
If the world needs dramatically more electricity, why allow so much of what we already generate to be wasted?
AI and data centres, electrification, EVs and cooling demand are pushing consumption up. Grid constraints, electricity affordability and energy security make using existing power more productively a commercial priority — not just an environmental one.
AI & data centresElectrificationEVsCooling demandGrid constraintsAffordability & security
Generation creates capacity. Efficiency releases capacity.
05 / WHY POWERSHIFT ALLIANCE
You don’t have to build
a multinational
to compete like one.
Building this capability alone is hard.
You would need the technology, the engineering and application knowledge, the commercial systems, the supplier relationships and years of experience. PSA brings them together — so you can focus on your market and your customers.
Technology & engineering
- EcoPulse technology
- Engineering and application knowledge
- Programming and commissioning
- Monitoring, measurement and verification
Tools to build your business
- Technical and commercial training
- Quoting and ROI tools
- Commercial and sales systems
- Marketing resources
People in your corner
- Supplier relationships
- Technical and project support
- Project-financing development
- Shared knowledge across the Partner network
06 / HOW THE ALLIANCE WORKS
Independent,
not alone.
Your local business sits at the centre. The Alliance connects the capabilities around it.
Talk to us about your market ↗LOCAL ENTREPRENEURYou.Your market. Your business.
EcoPulse technology
Engineering & support
Training
Software & sales
Supplier relationships
Shared knowledge
When one Partner wins,
everyone wins.
A lesson learned in South Carolina can help a Partner in Texas.
A better commissioning approach. A clearer way to demonstrate ROI. A solution to a difficult application. Experience shared through the Alliance helps every Partner build on what came before.
Local experience. Global intelligence.
BEHIND EVERY GREAT GUEST EXPERIENCE
Keep the experience.
Lose the waste.
07 / VALUE FOR YOUR CUSTOMERS
Economic outcomes
customers can measure.
Pumps and motors often use more electricity than their applications actually need. That waste becomes an ongoing operating cost.
We assess the relevant pump-and-motor systems and optimise them around each application’s actual requirements.
- Lower electricity consumption
- Lower operating costs
- Measurable, verified savings
- Improved energy productivity
- Reduced wasted electricity
- Potential project access without substantial upfront capital
- UnderstandAssess the application and establish a baseline.
- OptimiseEngineer, program and commission the right control.
- VerifyMonitor performance and measure the results.
Shared-savings availability depends on the project and financing arrangements.
08 / MARKET VALIDATION
A market moving
in one direction.
Independent evidence of a growing focus on electricity productivity.
The Age of Electricity
The IEA’s World Energy Outlook describes a shift toward electricity across the global economy, placing efficiency alongside the expansion of supply.
Read the outlook ↗ Independent market evidenceSmarter demand is on the agenda.
Launched on 16 September 2026 by Emerald AI, Google and NVIDIA, the coalition advances flexible data centres that respond to grid conditions.
Read the announcement ↗ Independent market evidenceShared savings.
Real projects.
Piloted in 2020, Grundfos Energy Earnings demonstrates performance-based efficiency. Its hotel case study shows how upgrades can be funded through realized savings.
Explore the hotel case study ↗ Independent market evidenceIEA, Google, NVIDIA, Emerald AI, the AI Energy Management Alliance and Grundfos do not endorse or partner with PSA. These examples establish market context, not PSA project results.
ENERGY & AI INTELLIGENCE
The pressure is rising.
Efficiency is the fastest response.
“Not just generating more power — avoiding waste of what we already have.”
Current signals shaping the energy-efficiency market
Texas puts data-center water use—and grid access—under scrutiny
Texas ordered tougher enforcement of water-use reporting as the state reviews the power and water demands of its fast-growing data-center sector. Noncompliant projects could face permit and grid-connection consequences.
Why this matters for PSAResource constraints make verified efficiency a business-continuity issue, not simply a sustainability claim.
Read the story ↗Global data-center electricity demand set to more than double by 2030
The IEA projects demand rising from about 415 TWh in 2024 to roughly 945 TWh in 2030. AI-optimized data centers are the largest driver, with their demand expected to more than quadruple.
Why this matters for PSAEvery avoidable kilowatt-hour in pumps, cooling and water systems preserves scarce capacity for productive growth.
Explore the IEA numbers ↗Virginia tightens rules in the world’s largest data-center market
Virginia announced a Data Center Accountability Framework focused on transparency and cleaner power as public concern grows around the sector’s energy and environmental impact.
Why this matters for PSALarge energy users increasingly need measurable operating efficiency to earn community and regulatory confidence.
Read the story ↗U.S. House advances first bill on data-center power costs
The bipartisan Ratepayer Protection Act asks state regulators to consider whether large-load customers should bear the grid-expansion costs created by their demand rather than passing them to households.
Why this matters for PSAWhen the cost of new capacity becomes visible, reducing existing demand gains immediate financial value.
Read the story ↗AI could double data-center power and water consumption by 2030
UN researchers warned that rapidly expanding AI infrastructure could double data-center electricity and water consumption this decade without stronger efficiency practices and policy intervention.
Why this matters for PSAPower and water are linked operating systems; optimizing pumps attacks waste on both sides of that equation.
Read the story ↗Independent reporting and analysis. Sources do not endorse or partner with PowerShift Alliance.
ABOUT US / THE PEOPLE BEHIND THE ALLIANCE
The people behind the progress.
PowerShift Alliance is new. The operating experience behind it is not. Founder Todd Allender has worked in commercial energy efficiency since 2009.
Todd Allender
Founder & Visionary
Todd brings more than 15 years of personal experience in commercial energy efficiency, including real project delivery. He founded PowerShift Alliance to give independent Partners access to that experience — together with the technology, systems and support needed to develop and deliver projects of their own. He leads PSA’s strategy, partnerships and long-term direction.
Jeff Gosling
Co-Founder
Jeff co-founded PowerShift to help build a scalable, high-performance platform in the energy efficiency sector. Having scaled his own businesses and supported many others through growth, Jeff ensures the foundations, accountability and growth architecture are in place so PowerShift scales with strength, resilience and long-term credibility.
Tim Morrow
Managing Director
Tim builds and scales multi-location businesses and early-stage ventures — he took one operation from 40 to more than 700 locations. He works with key decision-makers on acquisition and market-expansion strategy, paired with a strong grasp of digital asset development. Tim will lead PSA’s expansion into new markets.
Ronan Nuttgens
Marketing Strategist
Ronan builds and optimizes the acquisition systems that drive PowerShift’s growth. From paid traffic strategy to performance tracking, he focuses on turning attention into qualified conversations and scalable partner acquisition.
Giles Taarland
Partnership Advisor
Giles works directly with prospective partners to understand their goals, assess alignment, and guide them through the opportunity. He provides clarity and ensures new partners are the right fit for long term success.
Ayden Stidwil
Marketing & Sales Coordinator
Ayden manages pipeline coordination, appointment setting systems, and backend sales flow. He ensures every lead is handled efficiently, supports the sales team with structure and insight, and helps improve conversion from first contact to signed partner.
Kyle Beaumont
Social Media Manager
Kyle oversees PowerShift’s social presence, content strategy, and brand positioning across platforms. He ensures consistent messaging, engaging content, and a strong digital footprint that supports awareness and credibility.
LOCAL ENTREPRENEUR. GLOBAL ALLIANCE.
The electricity market has changed.
You now have an opportunity to build a serious independent business inside it.
A conversation, not a commitment. We’ll walk through the model, the support and your market.